Compassion Network

BACKGROUND

Compassion Network provides in-home support and health care services to aging Alberta residents. Focussed on helping individuals thrive within their community, Compassion Network is accredited with the distinguished Primer Award by Accreditation Canada. They take care of your needs so you and your loved ones can enjoy the freedom and rewards of aging well.

CHALLENGE

Immersed in a service based industry with uninspired messaging, Compassion Network wanted to elevate the conversation surrounding eldercare and in-home support. Maximizing quality of life and removing the burden of stress on both family members choosing care and those receiving care, Compassion Network sought to rebrand in order to communicate their unique approach to in-home and elder care services.

APPROACH & SOLUTION

Freedom and independence informed the creative direction for Compassion Network's rebrand. By exploring the intersection of freedom of play with the dignity of aging well, the logo evolved to depict a hand drawn heart with a loop–Compassion Network's version of an infinity sign. Matter deconstructed healthcare colour applications and developed a unique formula that Compassion Network could call their own, 'Nectar' embodies vitality, emotion, affection and freedom. Photography played a vital role in how the brand was received. By focussing on clients' needs and quality of life as opposed to service based care, we kept the spotlight on the aging well and independently. With respect to typography, Matter chose an easy to read and friendly classic serif font to complete the rebrand.

A personable, welcoming and empowering brand that encompasses the 'our team, your freedom' philosophy was rolled out into a full website with supportive brand collateral. Compassion Network is now positioned to lead the standard of in-home support throughout Alberta by focusing on client benefits and quality of life rather than traditional service heavy communication.

RESULT

A personable, welcoming and empowering brand that encompasses the 'our team, your freedom' philosophy was rolled out into a full website with supportive brand collateral. Compassion Network is now positioned to lead the standard of in-home support throughout Alberta by focussing on client benefits and quality of life rather than traditional service heavy communication.